BrandingPays: The Five-Step System to Reinvent Your Personal Brand by Karen Kang

Author:Karen Kang
Language: eng
Format: mobi, epub
ISBN: 9780988437517
Publisher: BrandingPays Media
Published: 2013-03-15T07:00:00+00:00

We’ve seen how a patient can use the ecosystem to find a surgeon. But how might our back surgeon use her ecosystem model to launch a new service? She has developed a new, minimally invasive technique for back surgery that lowers surgery risks and patient recovery time. We’ll call it the Pil Technique, named after her. She wants to let consumers know about it. Should her first move be to advertise it? The answer is no.

Why not? Remember, back surgery is perceived as a high-risk procedure. Awareness alone will not move patients to try something risky without ecosystem assurance. Bypassing the influencers by advertising directly to consumers will not succeed. Once the Pil Technique is advertised, the reference checking begins. If the key influencers don’t know about the technique or raise doubts about the procedure, the brand of the Pil Technique and its creator will suffer.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.